Category Archives for "Business Decision Making"

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Value of 5 Step Decision Making

Originally proposed by John Dewey back in 1910, his 5 step problem solving and decision making model is now widely adapted as a marketing theory. ¬†It’s used to understand and improve your customers’ ‘buying journey’. ¬†Despite over a century of changes in commerce, the simple 5 step model remains relevant and helpful for analysing the […]

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